Marketing Director

  • General
  • Thailand - Bangkok

Our client is a manufacture food products and have their own line of restaurants. For this client, Talent Fishers is looking for a Marketing Director to accompany the growth of the company in Asia.

Job location: Bangkok

Scope: The Marketing Director will be responsible for the overall branding, communication, and digital marketing strategy of the organization. As a member of our executive team, this person will develop new and existing digital marketing initiatives with an understanding of ROI and how to achieve sales and growth objectives.

Reporting to: CEO

Job description


• Elevate brand awareness and drive sales through digital properties
• Act as an ambassador for the brand and digital identity, ensuring consistent branding
• Develop brand and messaging strategy for corporate and guest communication
• Identify agency partners and vendors as needed
• Develop local marketing plans and identify opportunities to optimize success for restaurants
• Guide Field Marketing Specialist in supporting local initiatives, promotions and events
• Collaborate with team members to manage social content and profiles
• Continuously improve the brand’s presence in a quantifiable manner, including measure and reporting performance of all digital marketing initiatives
• Partner with Graphic Designer on brand identity, new collateral and communication efforts (web, mail, social etc.)
• Develop short and long-term plans and budgets for marketing/communication/PR programs and its’ activities
• Build relationships with key media influencers and partners
• Responsible for loyalty/rewards program and mobile applications
• Analysis of marketing database and metrics to determine best course of action in brand growth and return on investment
• Oversee SEO/SEM/web strategies
• Assist with any other duties, as needed

Job Requirements

• 5+ years’ experience in marketing, advertising, brand development, with a focus on digital marketing
• Bachelor’s degree in Communications, Marketing, or related field preferred
• Previous leadership and management experience preferred
• Experience in retail/restaurant/hospitality industry preferred
• Experience in developing marketing plans, strategies, and measuring success and analytics
• Loyalty programs, PR, events experience a plus
• Proven project management skills with ability to manage outputs and timelines
• Multi-tasker with strong communication skills
• Ability to read and write in English

**Suitable candidates will be contacted within one month upon application**

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