Commercial Director

  • Business Development
  • P. R. China - Shanghai

Our client is a multinational company specialized in producing and selling frozen patisserie & bread.
The products are supplied in various channels (horeca channel, bakery chains, catering, premium SM & CVS…)
For this client, Talent Fishers is looking for a Commercial Director.

Report to: General Manager
Location: Shanghai
Job Description
• Responsible for B2B commercial operations through Direct KA and Wholesaler Distributors
• Gain market share in existing clients and manage long term and ambitious growth plans (eg. Starbucks)
• Aggressive food service development in all bakery channels with acquisition of new clients (international and Chinese hotels, restaurants, QSR, coffee shops, bakery chains, catering, premium SM & CVS…
• Follow company’s strategy and liaise with NPD, production, central marketing, international KA…
• Develop Tier 1, Tier 2, Tier 3
• Develop digital Sales tools and B2B e-tail
• Recruit, train, manage and motivate sales teams
• Design and implement Sales methodology
• Lead competitive review, consumers and clients insights
Job Requirements
• Bachelor degree or above, preferable in business, international commerce, logistic or related disciplines
• Around 15 years’ commercial experience, mainly in B2B food service
• Bakery channel knowledge and personal network with key decision makers
• Cross-functional knowledge, like supply chain, R&D, HR and Finance
• Demonstrated leadership and people management skills
• Mastering modern Sales operations technique
• Interdisciplinary talent with strong communication, analytical and problem solving skills
• Native Chinese with fluent English (to communicate with C-level)

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