VP Marketing – Shopping Mall

  • General
  • Thailand - Bangkok

Our client is a big Shopping Center, located in central Bangkok, the shopping center has been open to the public more than 30 years ago. The Company became a listed company on the Stock Exchange of Thailand. Talent Fishers is looking for a “VP Marketing” to accompany the growth of the company.


Job Location: Bangkok


Scope: This position is responsible for communicating the client brand narrative at the local center level via sourcing and executing property level marketing and business development initiatives. Responsibilities include: revenue generation through the sale of property and media assets as well as the creation, development, and implementation of the overall strategic marketing direction of the shopping centers.


Reporting to: Board committee Charter
Job description

• Developing and executing an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives, income, leasing, sales, overage rent, traffic, and market share
• Identifying, creating, and selling revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of property
• Developing and implementing retailer intensification strategies
• Promoting platform program opportunities to, and fostering relationships with key retail partners
• Forecasting and maximizing marketing dollars by analyzing ROI on a monthly basis
• Where applicable, overseeing and executing tourism programs to include: local/regional/national/international
• Establishing and maintaining local media relations by fielding media calls and drafting responses
• Driving growth of our social media channels including Facebook and Twitter, as well as data collection, SMS, and Email (subscribers) for the specific business units
• Creating and implementing VIP Shopper Club acquisition plan tailored to the individual property market and core demographics
• Overseeing management and budget of the Guest Services including the hiring and training of Guest Service Manager and Guest Services Associates, and monitoring job performance of all Guest Services staff

Job Requirements

• BA or BS degree with emphasis in sales, marketing, or business
• 10 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
• Knowledge of retail management, marketing and advertising and working knowledge of the media industry
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
• Flexibility to work varied schedules including weekends and evenings
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously
• Some overnight travel required
• Ability to think strategically
• Strong organization and coordination skills
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously

Information and Application
If you are interested in and qualified for this position, apply online on www.talent-fishers.com, candidates/jobs page and post your resume on the “VP Marketing- shopping Mall” job offer. Suitable candidates will be contacted within one month upon application.

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