Marketing Manager

  • General
  • Hong Kong - Causeway Bay

Marketing Manager

We're helping our client identify, assess and recruit a Marketing Manager to help bolster their brand presence and attract new customers through exciting and innovative campaigns. As part of the APAC marketing master plan and campaigns team, the successful candidate will shape and deliver on a master plan. A Marketing Manager develops talk-ability and drives broad usage among the millions of consumers in the region. The ideal candidate is a seasoned consumer marketing professional. Being passionate about innovative campaigns and enjoying cultivating and growing relationships with colleagues to collaborate on the next generation of marketing campaigns.

Responsibilities:
- Define and implement a framework to identify and prioritise strategies and campaigns in Hong Kong
- Devise near and long-term strategies to grow the business
- Drive actionable insights to inform product and marketing strategies
o Commission, understand and present user and competitive research
- Drive marketing strategies that achieve business goals
- Drive go to market strategy for new product campaigns and international launches
- Participate in creating high impact local campaigns through innovative channels
- Educate local teams on marketing strategy, campaign briefs and reports

Requirements:
- At least five years management experience in consumer product marketing
- A strong track record in consumer marketing
o Familiar with digital, offline and BTL experience and creative elements
- Ability to develop strategy and business plans
- Ability to provide meaningful input on creative development from a local market perspective
o Aware of the importance of speed of execution
- Knowledge of the digital and mobile app landscape in Hong Kong
- Great communication and interpersonal skills
o Able to work effectively across multiple teams in an ambiguous, fast-changing environment
- A passion for consumers and consumer experiences,
o A demonstrated ability to utilize consumer research and data to drive actionable insights

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