- P.R. China - Shanghai
Our client is an American company blending Tech and Wellness to create innovative products helping to improve everyone’s fitness.
After a few years operating in China, they are now looking for a “Head of China”, to accelerate their growth on the local market.
This smart and driven individual will bring his/her own ideas to design the right China strategy and execute it to generate growth and market share.
Job location: Shanghai
Reporting to: Head of APAC (based in HQ, in California)
This is a unique opportunity to get complete end-to-end P&L responsibility in one of the fastest- growing markets for the company in APAC. The Head of China will be responsible for growing on the current success of the brand in China, with accountability for all aspects of the business within the country. The client’s brand is unique with vast list of verticals from online ecommerce to offline retail (consumer electronics, lifestyle, specialty) gyms, fitness, medical, sports teams, and hospitality. They are already well established across many of the key retailers in China including Lane Crawford, Log-On, K11, and many others, as well as a flagship store on Tmall and JD.
The Head of China will be responsible for all major parts of the day-to-day business operations in China, which includes hiring and building out team, daily team management, online/offline sales, online/offline marketing, operations and demand planning, and distributor management.
The ideal candidate should be a motivated self-starter with the ability to work independently and have the ability to work in a hyper-growth business environment.
P&L responsibility for the company in China
Build out and manage the local Chinese team operations on a day-to-day basis
Hire new employees, establishing performance objectives, goals and criteria, evaluate
performance and identify opportunities for growth and development
Build out and drive fast growth in offline sales channels across distributors and direct channels
Develop and execute fast growth plan in building out e-commerce across multiple channels
Develop and execute aggressive marketing plan across social platforms, offline marketing and
activations, and brand building
Work with demand planning, warehouse, and logistics teams to ensure timely forecasts and
Work in synergy with HQ to identify new growth opportunities and ways in which to improve
the brand reputation and presence in China
Develop Yearly Business Plan and budget with monthly goals and KPIs
Manage our key partners across key channels in retail, distributors, and other large sales channels
Oversee the development, planning, and execution of marketing and promotion activities for the Chinese market
Localize marketing collateral to fit the needs of the Chinese consumer
Monitor and report business KPIs to company HQ, including P&L of the Chinese subsidiary
Monitor and be accountable for market metrics and develop actionable insights to improve
the efficiency and performance of the market
Establish communication with the various departments at HQ (Sales, HR, Finance, Support,
Provide support and direction to the team in the development and accomplishment of goals,
objectives and action plans
Protect organization's value by keeping proprietary information confidential
Live and breathe the brand with an infectious passion for executing the brand’s mission
Fluent in both English and Mandarin Chinese
Previous experience as Country Head or Business Leader for a fast-growing consumer facing
Experience in hiring practices and accounting practices in China
Experience in launching a consumer facing brand in China from early stages or medium stage
Experience in managing and driving strategy across online channels: ecom, social,
marketplaces, and other online channels.
Experience in developing B2B sales channels in retail, gyms, fitness, or consumer electronics
Very good understanding of the Digital and E-commerce ecosystems, in an omnichannel and
“New Retail” environment
Experience in managing and developing social channel development and strategy in China
Experience working in a fast-paced, high-performance environment
Analytical ability and the understanding of budgets, forecasting, and analyzing business trends
to make quick adjustments in overall business plan and execution
Entrepreneurial mindset and a passion for building out brands and teams