Social Media Marketing Specialist

  • General
  • P.R. China - Shanghai

Our client is a shanghai-based start-up with international team offering a healthcare review-based social mobile platform on the Asian markets. For this client, Talent Fishers is looking for a Social Media Marketing Specialist.

Job Location: Shanghai
Reporting to: Founder

Job description
• Develop the company’s growing social media strategy to drive consumer engagement and presence for the company
• Write and prepare the content related to our key values and maintain the regular editorial publishing in all the social media channels
• Drive app awareness and users’ acquisition through B2C social media engagement
• Through online activities, social media websites and other channels, activate the online communication operations to increase frequency of users’ use of the app
• Identify trends and engagement opportunities and capitalize on those relevant opportunities
• Responsible for the results of social media efforts, track the effectiveness with relevant data analysis—quantitative measurement metrics

Job Requirements
• Solid academic background (Communication, Journalism, IT, social sciences or Business schools)
• At least 6-12 months of successful professional experience in social media field, working for a consumers’ brand, an internet company, digital agency or PR agency
• Significant interest in consumers’ usage of social media, internet companies and/or interest in healthcare would be a plus
• Sensitive to mid/high-end consumers’ lifestyle & insights
• Prior experience in healthcare or lifestyle would be a plus
• Photoshop skill would be a plus
• Fluent in Chinese, excellent writing skills in Chinese, good level in English
• Highly motivated, rigorous, creative and team player with good communication skills

Suitable candidates will be contacted within one month upon application.

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