- General
- P.R. China - Shanghai
Our client is a shanghai-based start-up with international team offering a healthcare review-based social mobile platform on the Asian markets. For this client, Talent Fishers is looking for a B2C Marketing & Digital Communication Manager.
Job Location: Shanghai
Reporting to: Founder
Job description
- Plan and execute digital marketing activities to support brand awareness and new users' acquisition
- Develop, write and review digital content and maintain content publishing editorial calendar
- Manage and create content to optimize SEO
- Define and implement paid digital efforts, including WeChat/mobile advertising and SEM
- Define and implement email marketing campaigns
- Run offline programs to leverage B2B and media partnerships
- Analyze and summarize customer insights and behavior insights to improve communications on digital platforms
- Track analytics for all digital-marketing related activities, report key results and propose recommendations to improve business impact
- Manage relationships with third-party service agencies and freelance designers to ensure any outsourced work is consistent, high quality, cost-effective
- Identify new tactic/channel and partnership opportunities
- Recruit and manage required people resource
Job Requirements
- Bachelor's degree in marketing, communications, journalism or related field
- Minimum 3 years of professional digital marketing experience with evidence of brand communication and related content management
- Worked at least 3 years in a company/agency for B2C product or service offering
- Proven track record of delivering multifaceted, digitally driven campaigns from strategy through execution and leveraging data to drive strategic direction and optimize marketing programs
- Must have proven ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach to customers
- Strong digital copywriting, design, content marketing and verbal communication skills required
- Experience in website management/basic HTML/content management systems
- Proficient in tracking metrics by using tools (Google, Analytics, AppAnnie etc.)
- Ability to dealing with multitasks, strong attention to details and meeting deadlines
- Native Mandarin speaker with strong Chinese written skill for writing/reviewing copy of marketing material
- Good in English
Suitable candidates will be contacted within one month upon application.