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Commercial Director

  • Business Development
  • P. R. China - Shanghai

Our client is a multinational company specialized in producing and selling frozen patisserie & bread.

The products are supplied in various channels (horeca channel, bakery chains, catering, premium SM & CVS...)

For this client, Talent Fishers is looking for a Commercial Director.



Report to: General Manager

Location: Shanghai

Job Description

- Responsible for B2B commercial operations through Direct KA and Wholesaler Distributors

- Gain market share in existing clients and manage long term and ambitious growth plans (eg. Starbucks)

- Aggressive food service development in all bakery channels with acquisition of new clients (international and Chinese hotels, restaurants, QSR, coffee shops, bakery chains, catering, premium SM & CVS...

- Follow company's strategy and liaise with NPD, production, central marketing, international KA...

- Develop Tier 1, Tier 2, Tier 3

- Develop digital Sales tools and B2B e-tail

- Recruit, train, manage and motivate sales teams

- Design and implement Sales methodology

- Lead competitive review, consumers and clients insights

Job Requirements

- Bachelor degree or above, preferable in business, international commerce, logistic or related disciplines

- Around 15 years' commercial experience, mainly in B2B food service

- Bakery channel knowledge and personal network with key decision makers

- Cross-functional knowledge, like supply chain, R&D, HR and Finance

- Demonstrated leadership and people management skills

- Mastering modern Sales operations technique

- Interdisciplinary talent with strong communication, analytical and problem solving skills

- Native Chinese with fluent English (to communicate with C-level)

Apply to Position

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