APAC Marketing Manager

  • Marketing
  • Israel - Ra'anana

Marketing Manager - Asia Pacific
Consumer Electronics and Communications

The world’s market leader in the segment, our client is the foremost brand in their area of consumer electronics. Focused on motorsports, action and extreme sports, the company’s products allow people to communicate securely through helmets, hands-free, in extreme weather and while engaged in tasks demanding complete focus. Riding or racing motorcycles, off-roading, on the water and beyond, the company’s proprietary products and technology built-on Bluetooth make their headsets among the most reliable, with the widest-range of features available anywhere.

To support growth and capitalize on market conditions, the company seeks to hire a dedicated Marketing Manager for the Asia Pacific market.

Reporting to the Global Marketing Director, based overseas at the headquarters, the Marketing Manager for Asia Pacific is a pioneering role for the company. Based in Hong Kong with the newly formed Asia Pacific management team, this person will be accountable for branding, communications and online / offline marketing through channel and direct sales across APAC.
Job Description:
  • Manage and deliver marketing results for Asia Pacific in a matrixed and decentralized organization
    • Ensure the existing culture is established in Hong Kong and throughout the APAC region
    • Ensure necessary marketing control systems are in place to quickly identify and resolve potential problem areas
    • Adopt and evangelize brand, communication and other marketing best practices from the function into the region
    • Analyze monthly marketing program cost and spend reports and ROI
    • Identify and execute localized online/offline marketing opportunities
    • Regional ownership of company communication policies and branding initiatives
    • Coordination of local / regional products launches and new product introductions
    • Oversee branding alignment online, offline and across all omni-channels environments in Asia Pacific
    • Engage, maintain and leverage relationships with key opinion leaders across segments and markets 
    • Take ownership of vendor agencies' relationships and be accountable for subsequent results
    • Ensure consistency and integrity of branding and product positioning across the region
    • Develop, localize and deliver communication and brand materials for industry events
  • Participate in functional and regional management reporting 
    • Develop short- and long-term strategies that deliver target goals including revenue, market penetration and brand equity
    • Prepare and present monthly, quarterly and annual reports against budgets and objectives
Job Requirements:
  • A degree from a reputable university
  • 10 years' marketing experience within consumer electronics or a related industry
    • Focus on product introduction, market expansion and regional branding consolidation
    • Comfortable with strategy and analysis
    • Familiar with common marketing and sales reporting tools, practices and technologies
      • Online / e-commerce, agencies / partner management and marketing applications 
    • Track-record of delivering results against mutually agreed goals across the region
  • Agile thinking and in reacting to market and business developments
    • Daring and Confident
    • Results-and sales-oriented mindset
  • Great communication skills and ability to create close and trusted relationships 
    • Equally comfortable with customers, colleagues and partners at all levels
    • Fluent spoken and written English, Cantonese and Mandarin necessary 
  • Able to work efficiently and independently 
    • History of developing and presenting reliable insights, growth forecast and brand value reports
  • Good computer skills
    • MS Office programs including Word, Power Point, Excel and Outlook 
  • Background working independently in a multi-national environment
  • Willingness to travel
    • Primarily to China, Japan and South East Asia 

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