• Marketing
• China - Shenzhen

 

Our client has experienced 23 years of steady and sustainable development and has now grown into a globally integrated service provider that gathers numerous internationally famous products, covering hotels and beauty salons.

 

The existing subsidiaries of the group own less than 20 high-end International brands and operate through multiple channels such as retail, new retail, and e-commerce; our client provides top-notch international products and services to hundreds of millions of consumers and enjoys a good reputation in China's beauty and skincare industry.

 

For this client, Talent Fishers is looking for a  CMO.

 

Number of employees to be managed:     16

 

Reporting to:     General Manager, Chairman

 

Job Location:  Shenzhen

 

 

Marketing Strategy:

• Be fully responsible for formulating the company's market Marketing strategy and regularly combing the brand positioning (market segmentation, target market, market positioning).
• Analyze the market planning and marketing activities of competitors and respond quickly to make countermeasures.
• Based on customer feedback, market development trends, and other information, guide the operations and product departments to develop products and operational plans that meet market demand.

 

Strategic Planning and Implementation

• Develop and manage Marketing channels.
• Be fully responsible for developing brand marketing strategies, expanding brand voice, and performance conversion.
• Participate in formulating marketing strategies, Marketing plans, and marketing activities for online and offline channels, and supervise the implementation.
• Monitor and analyze marketing effectiveness, adjust and improve marketing promotion strategies, and be responsible for the return on investment.

 

Marketing Budget:

• Organize the formulation of annual, quarterly, and monthly marketing investment budgets and comprehensively control and review them.
• Track and control marketing budgets to improve the input-output ratio.

 

Team Building:

• Conduct personnel management and training for existing teams to ensure that team members are in sync with the company's latest strategies and plans.
• The assessment and performance tracking of team members effectively motivate and improve the quality of teamwork.

 

 

 

• Report to the Chairman and CEO
• Coordinate work with different departments, such as sales, product development, finance, etc.
• Internal marketing team
• Overseas cooperative brand marketing team
• Customers
• Marketing agencies, media platforms, etc.

 

 

 

• Bachelor's degree or above, major in Market Management, Marketing, Business Administration, or related fields.
• He/she has worked in the consumer goods ToB industry and retail industry, with the cosmetics industry being an advantage;
• More than 10 years of work experience, with at least 5 years of marketing management experience.
• With a deep theoretical foundation and rich operational experience in brand marketing.
• Possess excellent leadership skills, market insight, judgment and decision-making abilities.
• With an excellent Interpersonal communication ability and negotiation ability.
• Good English writing, speaking, and reading skills.

 

 

 

 

 

• If you are interested in and qualified for this position, apply online on www.talent-fishers.com, candidates/jobs page and post your resume on the “CMO” job offer.
• Or please feel free to get in touch via sarah.zhang@talent-fishers.com
• Suitable candidates will be contacted within one month of application.

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